So you just had your web site built, or perhaps you've had one for a while and you want to know "how do I get people to visit my web site and learn what my company has to offer?"

While there are many different ways to get the most out of your web site - starting with building a great web site that actually serves a customers needs - you probably want to maximize the number of visits your web site gets (often called hits) and boost your company's visibility and by that getting some enquiries for your products / service.

Advertising :
"But that's why I built a web site in the first place..." Yes, but to truly get the most out of your web site, customers need to find it...It is of course far less expensive to advertise your web site's address than it would be to reproduce your web site as a TV commercial or newspaper ad - so look for inexpensive ways to let customers know you have a web site.

Make sure your web site URL is mentioned on your business card, letter head, product brochure, company envelops and even on your company car. Long after your gone, the customer can get more information by visiting your website. A web site can carry more information about your business than a brochure. A web site can be modified with out a heavy investment.

Mention your web address (URL) on your answering machine or "on hold" messages. If you or your staff are not available, or it's after hours, your website is 24/7 for answering questions and letting the customer know what it is you do, and why you are their best choice. A web site can be your sutterless business store.

Be sure to prominently feature your web site's address in your Yellow Pages ad, your phone book listing, and any print or newspaper ads you run. This gives the customer a chance to learn far more about your business without having to buy more costly space - you are only adding one more line!.

Signage :
If you have a building, especially in a high traffic area, you should have signage that mentions your web address - this gives passing customers who don't have time to stop another way to learn about your business. Billboards, banners and signs on the highway or around town give you a visible place to direct customers to your website. Remember, you only have a few seconds of their attention. If they have your web address, they can learn more about you later when they have time - and they don't have to try and remember your address or phone number while driving past at 70 miles an hour - they only need to see your web site address.

Staff uniforms and T-shirts provide mobile advertising - it's great to have your company name on them - but how does a customer find out more about you and what service you can provide them? Put your web address name there too!.

Don't forget company vehicles and all those golf-balls and other giveaways you've been handing out - put your web site address there too!.

Content :
Nothing brings people back to a web site faster than finding what they were looking for. Perhaps they just needed an overview of the industry you are part of. Or, possibly they were looking for information on a product or service your company provides.

The more content and useful information your web site has to offer, the more likely they are to come back - and each time they visit, it's your business they are associating with the products and services they've been looking for. That's called "branding".

A web site has to be updated periodically, continually adding and updating content, prices and information, gives customers a resource they will continue to use - either for comparison shopping or general information - more traffic means more chances for a customer to decide you are the right company to deal with.

Search Engines :
Search engine registration is the most economical way to promote your web site, it is more effective method than any other media. Registering your web site with internet search engines helps people to find you even if they don't know your specific web site address. At CIBERNETS we provide search engine registration for a reasonable cost.

Search engines require you submit your web site to their directories regularly in order to stay high on the hit list. Search engines love lots of content, and lots of links from other sites to yours. It can take weeks or even months to get a high ranking on a major search engine, but it's well worth registering with search engines.

Web site submission is the most effective and inexpensive way to promote your web site on the Internet. Our web site submission plan will enable you to take full advantage of this powerful advertising avenue. Our search engine registration plan has become most popular search engine submission plan, because it gives you many important advantages over almost all other search engine submission services you find. Here is a list of features included in our search engine registration plan.

First, we will inspect your web site and provide strategic analysis that should improve ranking in most search engines. We will provide you with a detailed report of our findings and suggestions. Keyword rich META tags are essential to get your site a high placement in most of the major search engines. We create your META tags using a strategy that should prove to be beneficial to major search engine ranking. You will also get feedback on any content or HTML additions that might prove beneficial to search engine placement.

After your site is "search engine ready", we will submit it to top search engines, directories and other popular web sites. This includes MANUAL submission to : Google, Altavista, Yahoo etc...

The web is a tremendous collateral marketing tool. The potential reach is huge, and the influence of your web experience will undoubtedly adjust your marketing plan.But a web site is NOT a marketing plan in and of itself, and building one does not guarantee that customers will flock to it. You have to let people know the site is there... and that is an ongoing task.

Clearly, all printed materials from business cards to your annual report should feature appropriate email and web addresses. But that’s not enough. Ask your staff to help spread the word to customers and vendors. Mailing special notices that announce your new web presence to targeted users. Set up a listserv for customers who want to be notified about updates to your site by email. If appropriate, develop special “web site-only” promotions or specials... and change them often. Investigate opportunities to exchange links with other web sites that reach your market.

Point is, you’ll get better results if you promote your web site to targeted users groups instead of to the public at large. Search engines are like the Yellow Pages - they help customers find you on the web. Getting listed on search engines is one of the biggest challenges facing a small business, CIBERNETS makes it easy to get registered.

Now, in one easy step, you can list yourweb address on up to Top 250 search engines and directories. Our Search Engine Registration service will help you get submitted to the large search engines such as Google, Yahoo!, Excite and AltaVista as well as to some of the smaller directories. We'll help you submit your web site manually.

85% of all Internet experiences involve a search engine. If your site isn't indexed properly, your customers won't find you. Let CIBERNETS help you drive traffic to your site by correctly registering your site and following up to make sure it's done right!

Good web sites let you jump from page to page easily. Great web sites let visitors know where they are, where they’ve been, and where they can go next. Easy navigation is REALLY important. The real power of the internet is it's ability to instantly provide consumers with information. In your case - information about your business, your products, your services, your staff.

"I can do that with a brochure" you say. Can your brochure reach over 25% of the population of your country? Not to mention the world? Can you constantly expand and update your brochure long after it was initially published. Does your brochure dynamically present the information your customer was actually searching for, or did it wind up as junk mail?

Even better - for a person to go to your website means they are actually interested in your product, and this is a chance to answer all their question before you even speak to them. When they finally to contact you, a sale is far more likely, because now you have an informed customer much closer to making a purchase decision.

Your brochure on the other hand is limited in the amount of information you can squeeze into it - and you have to be happy with a 3% response rate.

A web site is super advertising - it's a great complement to your print or television advertising and it can grow and respond to your business in ways traditional media can't. Most importantly, it's far more cost effective.

Using the internet to disseminate information to your staff or colleagues is also a powerful use of the World Wide Web. Do you need to collaborate with people out of your geographic area, or make information available to an entire community or industry? Information is what powers the internet - your customers want it. You need to deliver it. CIBERNETS wants to help you.

A lot of businesses have a web site already, but few we have talked to are actually using it as a real part of their advertising. It's not enough to have your nephew or golf partner cobble together a few bits of free clip art and a lovely pink background. CIBERNETS builds and promote web sites that get you noticed by your customers, and actually enhance your business, not just your ego.